Tip of the week: Tell your story in a few honest lines

Customers like to buy from people, not from anonymous shops. A short, honest story makes you memorable and builds trust, especially when you are new or you sell online.

Your story does not need to be dramatic. It should answer three questions: Why did you start? What do you care about? What can the customer expect from you?

For example: "I started selling spices from my mother's recipes in Tanga because I wanted people to taste real home cooking. I grind every batch myself each week."

Put your story where customers look: your social media bio, your WhatsApp business description, the back of your menu and your packaging. Keep it to three or four sentences and use simple words.

Be truthful. Customers can feel exaggeration, and one honest detail is stronger than ten big claims.

This week: write your story in four sentences and add it to your social media profile.