Tip of the week: Review your page results once a month

Posting without checking results is like selling without counting sales. A short monthly review tells you what to do more of.

Look at your page statistics or simply scroll through your last month of posts. Note:

• Which posts got the most comments, shares or messages
• Which posts led to real orders or enquiries
• Which posts nobody noticed

Pay more attention to messages and orders than to likes. A post with ten likes but three orders is better than one with fifty likes and none.

Write three lines: what worked, what did not, and what you will try next month. For example, "Videos got more messages than photos, so I will film two videos a week."

Small adjustments each month add up over a year. If you use a team or an agency for your pages, ask for a regular report and read it with the same questions.

This week: review last month's posts and write your three lines.