Tip of the week: Make your packaging say thank you and tell people who you are
Packaging is more than protection. It is the moment a customer opens something from you and forms a feeling about your business.
Consider small touches within your budget:
- A clean bag or box with your name and number
- A sticker with your logo
- A small thank-you note, handwritten or printed
- Neatly wrapped items with the same ribbon or paper colour each time
Think about the practical side too: items should arrive safe, dry and clean. A beautiful package that leaks or breaks harms your name.
A baker in Moshi who ties each box with the same coloured string and adds a card with her name becomes recognisable at every party.
Avoid spending more on packaging than the margin allows. Add the cost to your pricing calculation. Test cheaper options, like stamps or stickers, before ordering large quantities.
Ask customers what they notice about your packaging, and keep what they like.
This week: choose one small addition to your packaging and calculate its cost per item.