Tip of the week: Deliver the same quality every single time

Your brand is not your logo. It is what customers experience, again and again. A beautiful logo cannot hide uneven quality. Reliability is the strongest brand you can build.

Decide your standards in simple terms. How should the dish taste? How fast should delivery be? How should the shirt fit? How should customers be greeted? Write them down and share with your helpers.

Check regularly. Taste the food, test the product, review the packaging, read the messages. Fix what drifts below your standard.

A food vendor in Mwanza whose pilau tastes the same every day gains regulars who say, "I know what I will get." A boda boda rider who arrives clean and on time every morning becomes the first call.

When you cannot meet the standard, be honest and fix it. It is better to sell less than to sell something below your name.

Consistency also makes work easier because routines run smoothly.

This week: write three standards for your product or service and check them every day.