Tip of the week: Build a simple catalogue customers can browse alone

Many buyers prefer to browse quietly rather than chat with the seller. A neat catalogue lets them see your products, prices and details whenever they want.

Choose a platform you already use. WhatsApp Business has a catalogue feature. Facebook and Instagram have shop or highlight sections. Or you can make a simple PDF or a neat album.

Organise by category, such as dresses, shoes, accessories. Give each item a clear photo, name, price and a short line of details. Add a number or code so customers can say, "I want number 12."

Update regularly and remove sold or discontinued items. A stale catalogue frustrates customers.

Add a clear call to action: "Message us to order" with your number.

A tailor in Arusha can keep a catalogue of designs with approximate prices and fabric options, so customers arrive with clear ideas.

This week: put your ten best products into a catalogue with photos, prices and codes.